• AHD Introduces LuraLean for beverage applications • GSB introduces tomato/mango flavor, Tomango • NutraGenesis introduces superfruit ingredient • TSG Partners announces fund for high-growth brands • Ball licenses oxygen barrier technology to INVISTA • Taste test winners from IFT 08 • Ball produces new Heat-Tek bottle for Elations • Cargill patents breakthrough taste technology • More news...
If you want to have a hope of success these days, the trick, in essence, seems to be to approach the consumer with a distinct point of view and to commit to putting staff resources into the market to make sure your concept isn’t distorted on its way to the consumer. You’ve also got to be willing to continually tweak the concept until you’ve got it right.
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