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Endurance of Ethnic
The
profile of the average American taste bud is not what it used to be.
The palate demands something healthy, yet authentic and flavorful;
something sophisticated, yet comfortable and satisfying.
Ethnic-inspired beverages are thriving because they meet these demands
while sating the common desire for new, exciting and stimulating
experiences. As Americans become more accustomed to various ethnic
influences in their diets, beverage companies must continue to seek out
more innovative flavor combinations. Beverage makers have an invaluable
opportunity to combine elements from established trends like health and
wellness with the appeal of ethnic flavor to reach several different
markets. The largely untapped potential of the ethnic beverage market
and the promise of emerging ingredients, from dragon fruit to fejioa,
mean the next great ethnic beverage formulation may be closer than you
think.
Markus Eckert is vice president of technical at
Mastertaste, a global division of Kerry Group that develops and
manufactures flavors and flavor and fragrance bases. Paul Riker is
manager of beverage applications at Mastertaste. Both work at
Mastertaste’s Flavor Division Headquarters in Teterboro, NJ.