“Change? We fear change.”
Those words, spoken by the brilliant philosopher-poet Garth Algar – okay, the brilliant fictional character Garth Algar, of Wayne’s World fame – provide a solid assessment of how most old-line businesses feel about having to alter their way of doing business.
But our new cover lines reflect the fact that here at BevNET Innovation – neé BevNET IBQ – we do not. Because a change – particularly a name change – is nothing to fear.
Name
changes, in fact, often reflect celebration. After all, they take place
at weddings. And they can signal a move from one period of growth to
the next: the change in what you call your kids, for example, from
child to teen-ager. The change for insects, from eggs to larvae to
pupae.
Our new name, BevNET Innovation, signals both celebration and growth. By shedding the acronym IBQ,
we’re signaling not just our move from four to six issues annually, but
also our growth as a beverage news organization, with new employees and
new capabilities. As an example of that growth, we have added a
brand-new web site, www.bevnet.com/innovation, to host and enhance the
content of this magazine with special, web-only content and forums.
With
the site, you’ll see new opportunities to interact with the news and
newsmakers as well as the suppliers and service providers we cover.
You’ll have the opportunity to communicate and brainstorm with your
community.
But
just as we’re signaling a new phase of growth, we’re also celebrating.
We’re delighted with our new ability to reach you more often, to shed
our old skin and evolve into a product that, with our new capabilities,
you’ll enjoy even more.
Furthermore,
we think the change reflects our core mission, to help beverage makers
think about ways they can generate new products and improve existing
ones. Because in showing we don’t fear change, we hope that we serve as
an example that the beverage industry shouldn’t, either. Innovation, by
definition, cannot happen without change. While we know it doesn’t
always work the other way – not every change is an innovation – we are
excited at the prospect of helping fuel changes that will be as
positive for your business as we believe our own evolution will be for
us.
One
thing that hasn’t changed, however, is our interest in hearing from
you. So let us know how we’re doing, what you think about what we’re
doing, and most importantly, what we can do for you.
