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Innovation May 2008 > Cover Story
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How CHILLING OUT is HEATING UP



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The Elements of Cool

If chill-out beverages are ever to become a major part of the functional arsenal, there’s going to have to be a major shakeout in the ingredient category, according to industry observers. That’s because there are so many products directly or tangentially linked to the calming effect – to a varying degree of efficacy – that it’s hard to establish a solid knowledge base among consumers with regard to the best products.

Nevertheless, there are a few that have come to prominence and will likely be employed in various combinations until a winner shakes out:

St. John’s Wort
-This botanical ingredient has long been an alternative to prescription antidepressant medications.

GABA-This amino acid is considered a key to allowing calming dopamine flow in the brain.

L-theanine-Another amino acid often found in green tea, it is believed to reduce stress and allow improved concentration (the so-called “tea effect.”)

Omega-3 Fatty Acids-Used by the brain to help form healthy nerve cells, they can also reinforce those parts of the brain that manufacture serotonin, which is closely linked to mood.

Tryptophan-The Thanksgiving time bomb, Tryptophan is another amino acid that can raise serotonin levels.

Kava-This botanical ingredient has been used to combat anxiety disorders and produce a sense of calm.

L-carnitine-While often used as a sports or weight-loss product, this amino acid is believed to also provide mental energy and battle fatigue.

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