<< Previous 1 2 3 4 Next >>
INTERVIEWEE: Ron Hansen, creative director of Ron Hansen Strategic Branding Inc.
What facet of beverage packaging does your firm focus on?
We provide expert brand and package design for all beverages including energy drinks, teas, colas, enhanced waters, beer and wine. Our services include cans, plastic, glass, web design, e-commerce, trade show displays, sales materials, boxes, trays and dynamic vehicle wraps.
Are you capable of taking products from design through manufacture?
We can take the customer from formula development to co-packing and on to the shelf.
What is changing in the beverage packaging business and what trend do you see coming in the next couple of years?
The changes are in what is inside the drink. Consumers are tired of just sugar and caffeine. More creative designs ideas are coming from other industries. No longer do we use make the brand bigger strategy.
What piece of beverage packaging has your company produced that you are particularly proud of? Why?
Wired Energy Drink. The use of strong metallic colors with the well drawn flames wrapping around the cans give it motion and really created a powerful can. We offer a full line of sizes. Around 20 SKUs. When the cans are all in a row the colors really pop out and do attract the young adult consumer. The Wired brand is easy to read. It is a full panel allowing the brand to be read from far and near. It’s dynamic. Outstanding can design and pops off the shelf. Great sales results.
How will you help beverage companies make their product stand out?
We help the beverage company stand out by defining the product better than they can. Making sure the consumer gets it. Giving them great design. Design they can afford. Our job is making products that sell everyday.
What should beverage companies know before they hire you?
Our best features are our creative, attentive services, expert production skills and our proven sales results. See ronhansen.com
INTERVIEWEE: Dan Matauch, owner and creative director of Flow Design
What facet of beverage packaging does your firm focus on?
Naming, Brand Identity, Label Graphics, Structural Design & Engineering, Supplier Consulting
Are you capable of taking products from design through manufacture?
Yes... we have been very successful at helping clients (start-up to Fortune 500) take concepts through to final production. We work close with our clients and vendors to ensure that the design we create is printed, engineered, manufactured and assembled as close to our original concepts as possible.
What is changing in the beverage packaging business and what trend do you see coming in the next couple of years?
I see more use of non-traditional containers such as aluminum bottles and new package delivery systems for supplement/energy drinks. I predict a heightened emphasis towards sustainable package materials.