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INTERVIEWEE: John Kica, president and creative director of Designer Graphx Inc.
What facet of beverage packaging does your firm focus on?
We focus primarily on the creation, design and printing of point-of-sale, marketing materials and packaging. These items include custom bottle and can-shaped decals; 2-way window push/pull decals; shelf talkers (which are designed to snap directly into the shelf with no adhesive strip needed); bottle neck tags for on-pack promotions; product informational brochures and sell sheets, as well as pressure sensitive labels; glue applied label; shrink sleeves and folding cartons and carriers.
Are you capable of taking products from design through manufacture?
Yes. We offer a turn-key service, from creative design and branding, straight through print production. Additionally, for product labeling, we work hand in hand with co-packers to ensure our labels, shrink sleeves and packaging are designed for maximum efficiency upon application.
What is changing in the beverage packaging business and what trend do you see coming in the next couple of years?
With the influx of new beverage companies continually opening, we see a very unique opportunity for our clients to set themselves apart from the competition by maximizing their marketing and advertising budget with a strong presence and identity in their packaging, point-of-sale and promotional advertising.
What piece of beverage packaging has your company produced that you are particularly proud of? Why?
Our clients include existing as well as start-up operations. For example, we worked with a start-up beverage company on design, branding and printing and guided them through each process including co-packaging. Existing companies take advantage of our expertise specifically in point-of-sale, packaging and marketing materials that we customize individually.
How will you help beverage companies make their product stand out?
We approach each client’s project based on their specific needs and requirements. As designers, we gravitate towards a modern, clean and sharp look. As printers we utilize our knowledge of first grade materials and an array of matte and high gloss coatings, unique die-cuts and constructions. We are therefore able to fit the correct printing process to each application for maximum quality and functionality.
What should beverage companies know before they hire you?
Designer Graphx treats each client individually. Because every client is unique, we cater to each of their specialized needs. Our knowledge and versatility in creating and customizing point-of-sale and packaging materials allows our customers to feel reassured in the fact that they are receiving personalized attention rather than cookie-cutter technology. We are excited to be a part of and grow with our customers in this unique and challenging market.
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