• AHD Introduces LuraLean for beverage applications • GSB introduces tomato/mango flavor, Tomango • NutraGenesis introduces superfruit ingredient • TSG Partners announces fund for high-growth brands • Ball licenses oxygen barrier technology to INVISTA • Taste test winners from IFT 08 • Ball produces new Heat-Tek bottle for Elations • Cargill patents breakthrough taste technology • More news...
Innovation is most important when it comes to getting a thirsty consumer to overcome their reliance on the tried and true and turn to a new product. It's finding the new space between water and wine, and wedging it into a crowded cooler so that it doesn't just take a slot or a shelf, but creates a whole new door of beverages in a heretofore unrecognized product class like bottled waters or energy drinks.
Get curious, go off the map and find outside insight.
How to focus your efforts on your core consumer.
Customized products, animal testing, packaging and international news.
Products' claims could attract tighter FDA regulations.
How private equity and smoothies built a $150 million business.
An idea who's time hasn't come. Yet.
A meditation on why Coke's new-aged cousin hit the market DOA.